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The Purpose of Product Design

 
I get in a bit of trouble when I tell designers that most realistic rendering is a waste of time. I have been selling CAD/CAM for 30 year and had realistic rendering integrated in Trispectives, now IronCAD, since the mid 1990’s. Today, both IronCAD and ZW3D are compatible with KeyShot and is offered as an option. I have it available and only familiar enough to support my customers. In the above images of the Linefinder, the left were one button realistic views generated out of IronCAD, the right are pictures of the actual part.

Realistic Rendering and Animation are professions in their own right. I did just enough to be familiar with the process. I have never used any more than a "one button" realistic rendering in my design process. Now don’t get me wrong, realistic rendering has its place. It is almost a requirement for a "Start Up" that has to present its ideas to get financing, a group trying to sell an idea to upper management, a designers showing their skills, etc. I believe it should be in the hands of professionals that understand their trade. But in most product design it is just so much fluff and it should be considered mostly play.

Please review the Project in the Image above here

Prototek Linefinder Project Reviewed!!

With just a couple of settings you can have quite a bit of realistic rendering. Here is the Reback Spyder for an example done in IronCAD. I call these "one button" realistic renderings.




Here is some work from a designer that goes that extra step. But he is doing conceptual design that someday may become a reality. He is basically presenting his modeling design skills. You can see it is quite beautiful. This is the most incredible presentation of Hybrid 3D CAD modeling you will ever see. If there is a "Master" in the art of 3D CAD, Selcuk Ozmumcu is it. Please take a look at Selcuk's website and his work. I would challenge anyone to match it!!

The Most Incredible Presentation of Hybrid CAD Modeling!

             
   
Selcuk's Latest Design

SPIDER | Electric SUV - An Exercise in Hybrid Modeling 




Most of the time you know where you are going and the snipping tool or a screen grab delivered as an image or a PDF is enough to get the idea across. Much of the time I will also create some documents with a few dims and section views to clearly show the size of the product, how it is assembled or works.



But I have always said "Why create realistic images when you can take pictures of the final product." Just get the job done. There is nothing more satisfying than having the final product available to appreciate. Whether it is the Linefinder, the Tri-Nic (above) or going out to the aircraft and seeing your work installed. I listen to many designers and it seems to be all about the 3D CAD system and creative ideas. But when those ideas become a reality.


That is the Purpose of Product Design.

Design Freedom!

The introduction of Inexpensive PC based 3D CAD in the 1980's, made professional product design available to the individual designer. You can now design on an inexpensive PC siting in your home office equal to the work of the largest design firms. You can offer your services to anyone, anywhere on the planet. With the low overhead, many highly skilled designers are providing excellent services at a much more personal level at much lower costs. TECH-NET provides design, engineering and documentation departments for a few small manufacturing firms.

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The 1980's - 3D CAD - The Beginning



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Please feel free to stop by our website below for a variety of articles on the State of our Industry, Interesting Articles on 3D CAD Productivity and a Few of Our Projects showing 3D CAD applied.

Viewpoints on Today's 3D CAD
and Engineering Industry


We sell and support IronCAD and ZW3D Products and provide engineering services throughout the USA and Canada!


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If you are interested in enhancing your conceptual design process, adding professional hybrid modeling capabilities or looking for a new solution to increase your productivity, feel free to give me a call to answer any questions, just to chat or have an on-line presentation of our products.

Joe Brouwer
206-842-0360 

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